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21Nov 2021

Alfardan Luxury Motors holds exclusive Aston Martin event ahead of Qatar’s first Formula 1 Grand Prix

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To mark Qatar’s first ever Formula 1Ò Grand Prix this month, Alfardan Luxury Motors hosted an exclusive evening for Aston Martin customers and prospects on 18th November 2021 at the British brand’s West Bay showroom at Alfardan Towers. In attendance was Executive Chairman of Aston Martin Lagonda, Lawrence Stroll, who presented his team’s Show Car for the first time in Qatar.

Guests were able to get up close and personal with the Show Car edition of the first Aston Martin Formula 1Ò car built in 60 years, presented in its striking green livery in recognition of the brand’s traditional racing colours and glorious sporting legacy. Mr Stroll also talked about Aston Martin’s return to Formula 1Ò and his team’s inaugural race in the country.

Lawrence Stroll said, “It is a pleasure to be in Qatar for the first Grand Prix and have the chance to interact with Aston Martin customers and prospects here. The enthusiasm for our return to Formula 1Ò has been fantastic and it is always a delight for us to share our passion first-hand; I certainly look forward to what the coming days will bring for our team.”

“It is a great honour for us to have welcomed Lawrence Stroll to our showroom, and an incredible opportunity for us to be able to present the Aston Martin Cognizant Formula Oneä Show Car on the eve of Qatar’s first Grand Prix,” said Samer Bou Dargham, General Manager for Alfardan Luxury Motors. “We thrive on offering Aston Martin owners special money-can’t-buy experiences, and this is certainly one of the greatest moments we’ve been able to share!” he added.

The Aston Martin Formula One Teamä – consisting of four-time Formula 1Ò World Champion, Sebastian Vettel and multiple Grand Prix podium finisher, Lance Stroll – made its race debut earlier this year following a long-awaited return to the sport. It will be their first time, as well as their counterparts’, to race on the high-speed and flowing Losail Circuit most famous for hosting MotoGP.

Alfardan Luxury Motors Co., the official dealer for Aston Martin in the State of Qatar, opened the Middle East’s largest Aston Martin showroom in October 2020. The showroom features the very latest Aston Martin global look and feel and showcases its full range of award-winning Second Century models including the marque’s first SUV, DBX. The showroom is supported by a state-of-the-art service facility complete with high-end customer hosting capabilities.