Alfardan Group has achieved extraordinary corporate success and set high benchmarks for Qatar’s business community. Built around traditional family values and an uncompromising commitment to integrity, premium service and social responsibility, the Group is renowned for delivering luxury products and services while providing the best possible experience for its customers across a wide range of industries.
Alfardan Group has established itself as one of the leading family-owned conglomerates in the region. A business enterprise built around traditional family values and an uncompromising commitment to integrity, premium service and social responsibility, Alfardan Group has created new benchmarks of excellence within its diverse portfolio which has grown to include ventures in jewellery, exchange, property development, automotive, hospitality, marine and investment.
The success of the Group is largely built upon the business acumen and strong personal values espoused by its founder, Ibrahim Alfardan, who established himself as a respected pearl trader. The advent of globalization and rise in the trade of cultured pearls led the Group to venture into new sectors to address the gap presented by the dynamic growth of the Qatar economy. Following the vision of its Chairman, Hussain Alfardan, Alfardan Group has established a strong presence in the market with its landmark projects.
Alfardan Jewellery, which was established in 1954, served as the Group’s flagship division and to showcase world-renowned jewellery brands and collaborated with a number of Europe’s foremost watchmakers leaving a distinctive mark in the country. Later on, Alfardan Exchange was established in 1971, as the first exchange house in Qatar, to fill the gap for reliable financial establishments as a result of the rapid influx of overseas businesses.
With the success of these initial divisions, Alfardan Properties was established in 1993 and developed renowned mixed-use properties and iconic high-rise projects including One Porto Arabia, located at The Pearl-Qatar, Alfardan Towers, Alfardan Centre, Alfardan Plaza, Burj Al Gassar, Alfardan Gardens and the Kempinski Residences & Suites, Doha. Alfardan Properties also developed the luxurious St. Regis Doha Hotel at Al Gassar Resort, Laguna Beach, Marsa Malaz Kempinski, Al Sadd Residence, as well as Al Fina’a, a residential development located at the heart of Doha. Outside of Qatar, Alfardan Properties owns Finaa Alazaibah in Oman, one of the largest mixed-use developments in the Sultanate. Years later, Alfardan Hotels and Resorts was established to run Al Gassar Resort and Al Gassar Cooling, among others.
Alfardan Hospitality was established as part of the Group’s drive to create its own brand of unparalleled luxury lifestyle solutions. This led to the launch of Guerlain Spa, Alfardan, a leading global spa brand that offers a comprehensive range of personal pampering services to Doha residents. High-profile celebrity F&B outlets such as Gordon Ramsay, Hakkasan, Al Sultan Brahim, Toro Toro, Antica Pesa and Nozomi to name a few; catering to discriminating food and entertainment lovers, are being managed by Alfardan Hospitality as well. It also oversees the operations of the Doha arm of Jeeves of Belgravia, a prestigious London-based garment care company that provides luxury dry cleaning and laundry services; combining discreet and attentive service with the finest traditions of craftsmanship and advanced eco-friendly techniques in fabric care.
Alfardan Automotive was established in 1996 to deliver iconic luxury car brands such as Rolls-Royce, BMW, MINI, Land Rover, Jaguar, Ferrari, and Maserati, in addition to top-of-the-line motorcycles from Ducati, Triumph, Piaggio Group, Arctic Cat, Sand-X, KTM, BMW Motorrad, Vespa, Aprilia, Gilera, and MotoGuzzi.
Prestige Cars was established soon after to address the need for luxury leasing and limousine rental services. The Group also established Arabian Agencies Co. (ARACO), the official distributor for Volvo construction equipment, Scania trucks and buses, Powerscreen screening and crushing machine, and SDLG heavy machineries; as well as Auto Future Tech, Qatar’s official distributor for Castrol car lubricants and Continental tires. In Oman, Alfardan Motors was established in 2012 to be the official distributor of Ferrari, Maserati and leading motorcycle brands in the Sultanate.
Launched in 1996 in association with the Qatar Stock Exchange, Alfardan Investment manages the portfolio of Alfardan Group’s local shares as well as specialises in the buying and selling of Alfardan’s tradable stocks and shares. It has been able to add considerable value to the Group’s transactions since its inception and has set high standards for the Group’s portfolio.
In 2005, Alfardan Marine Services was developed to serve Qatar’s marine industry. The division was tasked with the distribution of boats, engines, electronics, as well as marine parts and accessories for diving, fishing and water sports.
Within the diversity of its businesses, Alfardan Group’s success can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy.
President & CEO
Board of Directors (standing from left to right): Mr. Omar Hussain Alfardan, Mr. Fahad Hussain Alfardan, Mr. Hussain Ibrahim Alfardan, Mr. Ali Hussain Alfardan
Chairman of Alfardan Group
Vice Chairman of Alfardan Group and President of Alfardan Jewellery
Board Member of Alfardan Group and President of Alfardan Exchange, Alfardan Marine Services and Alfardan Investment
President & CEO of Alfardan Group; and President of Alfardan Hotels and Resorts, Alfardan Hospitality, Alfardan Properties in Qatar and Oman, and Alfardan Automotive in Qatar and Oman
Throughout its auspicious history of more than 65 years, Alfardan Group has successfully evolved from a pearl trading enterprise in the Arabian Gulf, into one of the leading regional conglomerates operating in a wide range of industries and sectors.
Alfardan Group is a collection of businesses that began in 1954 with Alfardan Jewellery and first expanded with Alfardan Exchange in 1971. Now, Alfardan Group manages an unrivalled brand portfolio that offers clients countless opportunities to indulge in a luxury lifestyle and enjoy an exclusive experience.
The list of businesses below showcases how Alfardan Group has continued to expand into new ventures and locations over the years, acting as a catalyst for Qatar’s growing influence around the world.
The rapid expansion of the company was possible due to the Group’s fundamental values that define the business, and the ability to observe opportunities where others may not, allowing our Board of Directors and senior management to succeed across multiple levels.
Alfardan Jewellery - 1954
Alfardan Exchange - 1971
Construction Development Company - 1982
Alfardan Group - 1990
Alfardan Properties - 1993
Alfardan Investment - 1996
Alfardan Automobiles-BMW Group - 1996
Alfardan Premier Motors - 1997
Prestige Cars - 1997
Alfardan Sports Motors - 1999
Rolls-Royce Motor Cars Doha - 2003
Arabian Agencies Co. (ARACO) - 2003
Al Arabia Heavy Equipment - 2004
Alfardan Marine Services - 2005
Alfardan Motorcycles - 2006
Alfardan Hospitality - 2006
Alfardan Holding-Oman - 2006
Alfardan Properties-Oman - 2007
Guerlain Spa, Alfardan - 2008
Kempinski Residences & Suites, Doha - 2010
Transparency Qatar - 2010
The St. Regis Doha - 2012
Alfardan Motors-Oman - 2012
Alfardan Commercial - 2013
Garage Zenith - 2014
Marsa Malaz Kempinski, The Pearl-Doha - 2014
Jeeves of Belgravia - 2015
Alfardan Real Estate and Development-Turkey - 2015
Alfardan Hospitality-Saudi Arabia - 2015
Alfardan Jewellery-United Arab Emirates - 2017
The St. Regis Marsa Arabia Island, The Pearl-Qatar - 2017
Workinton-Qatar - 2018
Wahat Shafalahia / Safwa - 2019
Alfardan Medical with Northwestern Medicine - 2019
Six Senses Kocatas Mansions Istanbul - 2019
Sotheby’s International Realty-Qatar - 2019
St. Regis Al Mouj Muscat - 2019
Alfardan Luxury Motors - 2020
Sotheby’s International Realty-Oman - 2020
Premium Motors–Oman - 2020
Mandarin Oriental Bosphorus, Istanbul - 2021
To maintain and enhance our exceptional standards; inspired and motivated by our family values and corporate culture.
To achieve success; fuelled by our passion and family values.
Passion
Our passionate approach has always been the driving force behind our operations, from the company’s founding fathers onwards. Because we feel strongly about our business and our people, we are committed to
investing the necessary time and effort to ensure our product offerings are always of the highest quality.
Mastery
Aiming far higher than everyday competence, Alfardan strives to achieve a mastery of the business sectors it invests in. Our primary aim is to exceed expectations, both our customers’ and our own – a mindset reflected in everything from the biggest decisions to the smallest operational details.
Evolution
Our commitment to evolve our brand portfolio is a major factor in the way we do business and how we behave. It’s about continuously improving our products and services, whilst always seeking opportunities to expand our product lines, services and customer experiences into new geographies and new markets. We believe in looking ahead.
Trust
By staying true to our roots and honouring our long tradition of high standards, Alfardan aims to remain a company in which customers can have confidence – a business they can trust. Able to rely on us for outstanding quality and unrivaled service, our customers can rest assured they are in safe hands.
Distinction
By delivering a wide range of quality-led products and services, we strive to reflect a superior level of elegance and distinction – aiming constantly to create an unrivaled brand portfolio that offers customers every opportunity to take advantage of a privileged lifestyle and enjoy an exclusive experience.
From its roots in the pearling industry, Alfardan family has moved from strength to strength to become one of the Middle East’s leading business conglomerates.
Building on its reputation as one of the most successful pearl traders in the Gulf region, Alfardan family embarked on an ambitious plan to diversify its business interests several decades ago. At the time, the Second World War had just ended and the family’s pearling business had met tough challenges with the introduction of Japanese cultured pearls and disruptions to traditional pearl trade routes.
Hussain Alfardan started his rise to prominence when he single-handedly revived the family business, capitalizing on the economic boom in the Gulf region, favorable government regulations and minimal business; thus making good use of his experience in trading high-value products. Alfardan Jewellery was then established in Doha in 1954, sowing the seeds of a highly successful business diversification strategy that fueled the rapid growth of the family’s business interests.
In 1971, Alfardan family opened the first exchange house in Qatar, and to this day the exchange and finance divisions have kept pace with continuously advancing technological developments of the global market.
The family continued with the diversification route under the leadership of Hussain Alfardan and the support of three of his sons Ali, Fahad and Omar Alfardan and eventually established new businesses in the Property, Hospitality, Investment, Automotive and Marine sectors with targeted focus on providing the local and regional niche luxury consumer products and services. Moreover, the family’s aggressive expansion plans and success in some selected business in Qatar such as in Property and Automotive influenced a key decision to expand the family’s business activities into other countries across the region.
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Before the discovery of oil, Qatar’s economy was supported by the popular pearl trade. Qatar’s pearl merchants would always be recognised for their integrity and expertise, trust and honesty, which were essential in building lasting bonds. Ibrahim Alfardan, my father, was one of the leading pearl traders of his time. He instinctively understood the appeal and value of pearls as a natural rarity and recognised that he held his position and authority due to his knowledge, expertise, and principles. When cultured pearls threatened the natural pearl trade in Qatar, he sought to establish other distinct businesses that delivered a wide range of quality-led products and services, reflecting a superior level of elegance and distinction for clients. Alfardan Group’s exponential growth as a key player in the region’s economy serves as an inspiring story about the value of hard work. Decades of perseverance and an uncompromising commitment to excellence have contributed to Alfardan Group’s rise to the top as one of the most successful family-owned conglomerates in the Arabian Gulf. Our success continues to be guided by the family values instilled in us from the very beginning. By remaining true to our roots and honouring our tradition of high standards, Alfardan Group continues to be a company that our clients and businesses can confidently trust. In 2020, Alfardan Group undertook the next step in its evolution and uplifted its brand story to pay homage to our path and legacy. We are inspired by the wealth of experiences we have accumulated over the years, and confident in overcoming obstacles. We also, remain committed to uncovering new possibilities in the continuous pursuit of Alfardan Group’s growth and success. Our brand promise is to satisfy and exceed desires for an exclusive experience. It is our understanding of our partners and clients that helps us anticipate needs and offer an exclusive experience that goes beyond immediate desires. |
Alfardan Group promises to satisfy and exceed desires for an exclusive experience.
ESG Strategy and Codes of Conduct
Corporate Social Responsibility (CSR) is a crucial element in realizing Alfardan Group’s vision, particularly in the way it values and builds its relationships with customers, business partners, employees and the entire community.
Alfardan Group believes that a strong commitment to CSR is essential to sustaining business growth and success as it promotes innovation, creativity and accountability in catering to the needs of customers. As a testament to its commitment, Alfardan Group actively takes part in and supports various CSR-driven initiatives that are designed to benefit customers, employees and the community at large. These include environment awareness events, medical campaigns, and the support and mobilization of CSR-themed conferences, seminars and workshops.
A key element of the Group’s CSR strategy is to engage in meaningful interaction and sharing of ideas with like-minded groups and institutions, which allows the organization to expand its knowledge and understanding of the latest developments and trends in the field of CSR.
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