The success of the Group is largely built upon the business acumen and strong personal values espoused by its founder, Ibrahim Alfardan, who established himself as a respected pearl trader. The advent of globalization and rise in the trade of cultured pearls led the Group to venture into new sectors to address the gap presented by the dynamic growth of the Qatar economy. Following the vision of its Chairman, Hussain Alfardan, Alfardan Group has established a strong presence in the market with its landmark projects.

Alfardan Jewellery, which was established in 1954, served as the Group’s flagship division and to showcase world-renowned jewellery brands and collaborated with a number of Europe’s foremost watchmakers leaving a distinctive mark in the country. Later on, Alfardan Exchange was established in 1971, as the first exchange house in Qatar, to fill the gap for reliable financial establishments as a result of the rapid influx of overseas businesses.

With the success of these initial divisions, Alfardan Properties was established in 1993 and developed renowned mixed-use properties and iconic high-rise projects including One Porto Arabia, located at The Pearl-Qatar, Alfardan Towers, Alfardan Centre, Alfardan Plaza, Burj Al Gassar, Alfardan Gardens and the Kempinski Residences & Suites, Doha. Alfardan Properties also developed the luxurious St. Regis Doha Hotel at Al Gassar Resort, Laguna Beach, Marsa Malaz Kempinski, Al Sadd Residence, as well as Al Fina’a, a residential development located at the heart of Doha. Outside of Qatar, Alfardan Properties owns Finaa Alazaibah in Oman, one of the largest mixed-use developments in the Sultanate. Years later, Alfardan Hotels and Resorts was established to run Al Gassar Resort and Al Gassar Cooling, among others.

Alfardan Hospitality was established as part of the Group’s drive to create its own brand of unparalleled luxury lifestyle solutions. This led to the launch of Guerlain Spa, Alfardan, a leading global spa brand that offers a comprehensive range of personal pampering services to Doha residents. High-profile celebrity F&B outlets such as Gordon Ramsay, Hakkasan, Al Sultan Brahim, Toro Toro, Antica Pesa and Nozomi to name a few; catering to discriminating food and entertainment lovers, are being managed by Alfardan Hospitality as well. It also oversees the operations of the Doha arm of Jeeves of Belgravia, a prestigious London-based garment care company that provides luxury dry cleaning and laundry services; combining discreet and attentive service with the finest traditions of craftsmanship and advanced eco-friendly techniques in fabric care.

Alfardan Automotive was established in 1996 to deliver iconic luxury car brands such as Rolls-Royce, BMW, MINI, Land Rover, Jaguar, Ferrari, and Maserati, in addition to top-of-the-line motorcycles from Ducati, Triumph, Piaggio Group, Arctic Cat, Sand-X, KTM, BMW Motorrad, Vespa, Aprilia, Gilera, and MotoGuzzi.

Prestige Cars was established soon after to address the need for luxury leasing and limousine rental services. The Group also established Arabian Agencies Co. (ARACO), the official distributor for Volvo construction equipment, Scania trucks and buses, Powerscreen screening and crushing machine, and SDLG heavy machineries; as well as Auto Future Tech, Qatar’s official distributor for Castrol car lubricants and Continental tires. In Oman, Alfardan Motors was established in 2012 to be the official distributor of Ferrari, Maserati and leading motorcycle brands in the Sultanate.

Launched in 1996 in association with the Qatar Stock Exchange, Alfardan Investment manages the portfolio of Alfardan Group’s local shares as well as specialises in the buying and selling of Alfardan’s tradable stocks and shares. It has been able to add considerable value to the Group’s transactions since its inception and has set high standards for the Group’s portfolio.

In 2005, Alfardan Marine Services was developed to serve Qatar’s marine industry. The division was tasked with the distribution of boats, engines, electronics, as well as marine parts and accessories for diving, fishing and water sports.

Within the diversity of its businesses, Alfardan Group’s success can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy.

To maintain and enhance our exceptional standards; inspired and motivated by our family values and corporate culture.

To achieve success; fuelled by our passion and family values.

Passion
Our passionate approach has always been the driving force behind our operations, from the company’s founding fathers onwards. Because we feel strongly about our business and our people, we are committed to
investing the necessary time and effort to ensure our product offerings are always of the highest quality.

Mastery
Aiming far higher than everyday competence, Alfardan strives to achieve a mastery of the business sectors it invests in. Our primary aim is to exceed expectations, both our customers’ and our own – a mindset reflected in everything from the biggest decisions to the smallest operational details.

Evolution
Our commitment to evolve our brand portfolio is a major factor in the way we do business and how we behave. It’s about continuously improving our products and services, whilst always seeking opportunities to expand our product lines, services and customer experiences into new geographies and new markets. We believe in looking ahead.

Trust
By staying true to our roots and honouring our long tradition of high standards, Alfardan aims to remain a company in which customers can have confidence – a business they can trust. Able to rely on us for outstanding quality and unrivaled service, our customers can rest assured they are in safe hands.

Distinction
By delivering a wide range of quality-led products and services, we strive to reflect a superior level of elegance and distinction – aiming constantly to create an unrivaled brand portfolio that offers customers every opportunity to take advantage of a privileged lifestyle and enjoy an exclusive experience.

Building on its reputation as one of the most successful pearl traders in the Gulf region, Alfardan family embarked on an ambitious plan to diversify its business interests several decades ago. At the time, the Second World War had just ended and the family’s pearling business had met tough challenges with the introduction of Japanese cultured pearls and disruptions to traditional pearl trade routes.

Hussain Alfardan started his rise to prominence when he single-handedly revived the family business, capitalizing on the economic boom in the Gulf region, favorable government regulations and minimal business; thus making good use of his experience in trading high-value products. Alfardan Jewellery was then established in Doha in 1954, sowing the seeds of a highly successful business diversification strategy that fueled the rapid growth of the family’s business interests.

In 1971, Alfardan family opened the first exchange house in Qatar, and to this day the exchange and finance divisions have kept pace with continuously advancing technological developments of the global market.

The family continued with the diversification route under the leadership of Hussain Alfardan and the support of three of his sons Ali, Fahad and Omar Alfardan and eventually established new businesses in the Property, Hospitality, Investment, Automotive and Marine sectors with targeted focus on providing the local and regional niche luxury consumer products and services. Moreover, the family’s aggressive expansion plans and success in some selected business in Qatar such as in Property and Automotive influenced a key decision to expand the family’s business activities into other countries across the region.

Alfardan Group ESG Strategy

Code of Conduct

Suppliers Code of Conduct

Anti-Corruption and Anti-Bribery Policy

Alfardan Group believes that a strong commitment to CSR is essential to sustaining business growth and success as it promotes innovation, creativity and accountability in catering to the needs of customers. As a testament to its commitment, Alfardan Group actively takes part in and supports various CSR-driven initiatives that are designed to benefit customers, employees and the community at large. These include environment awareness events, medical campaigns, and the support and mobilization of CSR-themed conferences, seminars and workshops.

A key element of the Group’s CSR strategy is to engage in meaningful interaction and sharing of ideas with like-minded groups and institutions, which allows the organization to expand its knowledge and understanding of the latest developments and trends in the field of CSR.