Alfardan Automobiles, the official importer of BMW cars in Qatar, has officially announced the reopening of its stylish and state-of-the-art BMW remodelled flagship showroom at West Bay alongside the launch of two exciting first-ever BMW models.

Offering a new, modern and customer-centric take on the complete showroom experience, the newly revamped location will connect Alfardan’s clients with the very best BMW automobiles, professionals and services.

A landmark offering for Alfardan Automobiles and BMW fans in Qatar, the showroom is located in the heart of Doha’s bustling business district. It is spacious enough to house up to 30 BMW models with areas dedicated for each category, including the powerful BMW M range and luxury class models.

Mr. Nasr Jairoudi, General Manager, Alfardan Automobiles, and Dr. Hamid Haqparwar, Managing Director BMW Group Middle East, officially opened the showroom in front of an audience of VIPs and invited media from Qatar and further afield. 

Conceptualised and created in line with BMW’s Future Retail Strategy, the showroom features a range of expertly designed features and facilities aimed at enhancing the overall customer experience.

Among these premium features is a comfortable and spacious area designated to cater to clients who have purchased a new or preowned BMW. Customers also get a prestigious handover experience that sets the standard of exceptional services throughout a client’s journey with Alfardan.

The showroom reopening also welcomed two new BMW models to Qatar: the first-ever BMW 8 Series M850i xDrive Gran Coupe and the first-ever BMW X4 M Competition.

A powerful four-door sports car, the BMW 8 Series M850i xDrive Gran Coupe boasts impressive exterior design as well as incredible powertrain and chassis technology – all of which combine to deliver a supremely dynamic drive experience.

The third model in the BMW 8 Series range, the BMW 8 Series M850i xDrive Gran Coupe has been expertly shaped by the twin goals of dynamism and elegance resulting in a BMW that perfectly represents a premium case study in modern automotive luxury.

The second engine variant – the BMW 8 Series 840i Gran Coupe. It outputs 340hp through a new 3.0 litre six-cylinder inline petrol engine, which weighs around six kilograms less than the engine it replaced.

Representing the expansion of the high-performance BMW M model line into the SAV segment for the first time, the first-ever BMW X4 M Competition is one of BMW’s most exciting vehicle launches in recent years. It was launched globally with the BMW X3 M Competition recently, which is also expected to reach Alfardan Automobiles showrooms soon.

As well as featuring the most powerful straight-six petrol engine ever seen in a BMW M car, which is capable of an astonishing output of 510hp, the BMW X4M Competition also boasts flawless power distribution thanks to the latest 8-speed M Steptronic transmission.

Mr Nasr Jairoudi, General Manager, Alfardan Automobiles, said: “The opening of our newly redesigned flagship showroom at West Bay is a key milestone for Alfardan Automobiles and for BMW fans in Qatar. It was only fitting that this important occasion coincides with the launch of two of BMW’s newest and most exciting models. The exceptional BMW 8 Series Gran Coupe and BMW X4M Competition are vehicles that represent the very peak of BMW’s engineering and performance capabilities.

“Our new  redesigned West Bay showroom also represents a major step forward in Alfardan Automobiles’ ongoing development of the auto market in Qatar. We are thrilled to be able to showcase our renowned customer service and care offerings in such a prestigious setting.”