Alfardan Sports Motors, the official Ferrari Importer in Qatar, celebrated with media representatives in Qatar the inauguration of its fully renovated and enhanced Ferrari showroom. Located in the Pearl-Qatar, Doha, the showroom offers the Prancing Horse brand’s discerning clientele and prospective owners the opportunity to experience the famous brand in an immersive state-of-the-art facility. This open day with the media featured as well the display of the iconic new Ferrari SF90 Stradale  

Mr. Omar Alfardan, President and CEO of Alfardan Group, said: “The new showroom undoubtedly represents a new chapter for Ferrari in Qatar, worthy of the legendary Italian brand and its popularity in this country. We have always been commited to offer our customers the highest standards of service and ultimate ownership value, and we look forward to continue fulfilling this vision of unmatched excellence at the brand’s new home in Qatar.”

Located at the Pearl-Qatar, the renowned top-notch luxurious destination in the Qatari capital, the new Ferrari showroom has been expanded to offer a total dimension of 686m2. The main floor is dedicated to a new reception area and the main Ferrari showroom, which proudly displays a comprehensive selection of the prancing horse models, enhanced with state-of-the-art interactive screens and innovative lighting systems, including an immense video wall at the entrance, whose content is linked to Ferrari head-quarters in Italy.

The guest journey is enhanced with a private Atelier and Configurator room that has been enlarged and moved from the previous showroom layout. This space is equipped with a state of the art 65’’OLED UHD screen, that allows clients and prospective owners to interact with products virtually and tailor cars to suit their personal exclusive tastes, leveraging the broad range of modification options. Clients can also relax in the new, spacious lounge, enjoying the finest Italian coffee bar, soaking up the Ferrari lifestyle whilst browsing an array of Ferrari reading materials.

Mr. Steeve Bou Abdou, General Manager of Ferrari at Alfardan Sports Motors said: “The opening of our expanded and fully renovated showroom is a great showcase of our ongoing commitment to enhance the experience of Ferraristi in Qatar. We are truly proud of our new home which will provide our community with the ideal setting to connect with our team and to come together to share their love for the brand”.

In addition to the revamped showroom, the Ferrari ownership experience in Qatar is amplified by the Ferrari aftersales facility location, that is conviently situated at The Pearl-Qatar, within a 5 min drive from the Ferrari Qatar Showroom. And it is worth mentioning that Alfardan Sports Motors is the only company in Qatar that provides its customers an aftersales facility in this luxurious location.

SF90 Stradale

The showroom featured a special display that was launched with the official unveiling of Maranello’s latest marvel, the SF90 Stradale. The model is the most powerful Ferrari ever, with a name that proudly references the 90th anniversary of the foundation of Scuderia Ferrari and the link that has always existed between Ferrari’s track and road cars. 

The new model is extreme on every level and represents a true paradigm shift, because it delivers unprecedented performance for a production car.  Figures such as 1,000 cv, and a weight-to-power ratio of 1.57 kg/cv, and 390 kg of downforce at 250 km/h not only put the SF90 Stradale at the top of its segment, but also mean that a V8 is the top-of-the-range model for the first time the marque’s history. The SF90 Stradale has become the new benchmark: 0-100 km/h in 2.5 sec and 0-200 km/h in just 6.7 seconds achieved  thanks to its ultra performant hybrid system and its advanced 4WD transmission.