13Jul 2021

Alfardan Motors inaugurates its renovated Showroom in Muscat

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Alfardan Motors, the official Ferrari  importer in Oman, celebrated the inauguration of its newly renovated Ferrari showroom this week. Located in Muscat, Oman, the showroom offers the Prancing Horse brand’s discerning clientele and prospective owners the opportunity to experience the famous brand in an immersive state-of-the-art facility. The event was enhanced with the presentation of the Ferrari Portofino M, a few short months following its online premiere during the Covid-19 crisis.

Omar Alfardan, President and CEO, Alfardan Group, said: “Our new showroom undoubtedly represents an exciting new chapter for Ferrari in Oman, worthy of the legendary Italian brand and its popularity in Oman. We have always been committed to offer our customers the highest standards of service and maximum ownership value, and we look forward to continue fulfilling this vision of excellence at the brand’s new home in Oman.”

The new Ferrari showroom located in Al Azaiba, Muscat, offers a total dimension of 800m2 and features a main display area accommodating the entire Ferrari range. Sitting alongside a spacious client area, guests can relax and enjoy an Italian-inspired coffee Lounge while experiencing a warm community feel.

The opening of our expanded and fully renovated showroom underlines the importance of the Ferraristi in Oman. The space is equipped with state-of-the-art interactive screens, innovative lighting systems and a new lounge area. Additionally, clients and prospective owners can use the Configurator Room allowing them opportunity to interact with products virtually and tailor cars to suit their taste, while leveraging from a broad range of modification options.

Ferrari Portofino M:

The showroom featured a special display and the Omani unveiling of Maranello’s latest marvel, the Ferrari Portofino M; the latest evolution of the Prancing Horse GT 2+ Spider.  In a move unprecedented in the Maranello marque’s 70-year-plus history, the new car’s premiere took place entirely online. And in a few short months, the marque held pride of place in the Muscat showroom bringing Italian supercar excellence to Oman.

In keeping with its new presentation format, the Ferrari Portofino M is the (re)starting point for Prancing Horse’s pursuit of innovation whilst fully respecting its heritage, passion and constant search for perfection. All of these values are reflected in the new Portofino M with the ‘M’ in its moniker standing for ‘Modificata’, which in Ferrari nomenclature refers to cars that have undergone an evolution that has boosted their performance.

There is no shortage of technical innovation in this stunning new evolution of the Ferrari Portofino, the most notable being its redesigned powertrain, a brand-new eight-speed gearbox and a five-position Manettino that includes a Race mode, an absolute first for a Maranello GT spider. As a result, the Portofino M guarantees a completely unprecedented combination of authentic GT performance, driving pleasure, agility, and exceptional versatility in everyday driving contexts.