• Mall-goers saw the new MINI while shopping at Qatar’s most popular mall

Alfardan Automobiles, the official MINI importer in Qatar, showcased the new MINI models in an interactive MINI Mall Display at Doha Festival City for ten days earlier this month, offering thousands of MINI fans and car enthusiasts an interactive look at some of the iconic brand’s most popular models.

Inspired by the distinctive soul of each MINI, visitors were invited to experience the  refreshed MINI at the MINI Mall Display and acquaint themselves with the New 2019 MINI 3 Door, MINI Countryman, and MINI Clubman. After discovering their MINI personality, guests could then relax in a unique lounge and speak to staff from Alfardan Automobiles to find out more about the MINI range and their latest offers.

The British premium automobile manufacturer strengthens the progressive character and appeal of its models in the small car segment with a stylishly refined visual appearance and extensive technological advancements. The update for the MINI 3 Door (combined fuel consumption: 6.0 – 3.8 l/100 km) includes fresh design accentuations, innovations in the field of drive technology, additional customisation options and an expansion of the digital services available as part of MINI Connected.

The newly refreshed MINI 3 Door has three different engine variants the 3-cylinder petrol engines of the MINI cooper now draw their power from a capacity of 1.5 litres. This increases maximum torque by 10 Nm, taking it to 160 and 190 Nm respectively. In addition, all petrol engines feature petrol direct injection with the maximum pressure increased from 200 to 350 bar and turbocharger blades made of highly heat-resilient material.

Rabih Ataya, General Manager of Alfardan Automobiles commented on the activation: “It was our pleasure to provide guests to Doha’s Festival City an opportunity to gain insight into the world of MINI in an interactive way through the unique MINI Mall Display. We had the privilege of displaying the New 2019 MINI 3 Door to the public for the first time in Qatar, offering guests the opportunity to see this newly refreshed model first-hand. We hope to continue to share this distinctive British brand through more activations in the future.”