Alfardan Group, the highly diversified business conglomerate associated with some of the world’s most luxurious brands, was the Platinum Sponsor for Qatar’s Fashion Weekend International 2018, a momentous occasion for the country, as Doha turned into a global fashion hub and Bollywood showstopper Aishwarya Rai walked the ramp for celebrity Indian fashion designer Manish Malhotra for the first time ever, internationally.

During the event, Alfardan Jewellery provided some of the finest jewellery collections, including an Alfardan original design piece worn by Aishwarya Rai Bachchan in addition to jewelry worn by the models at the show. Alfardan Jewellery also displayed a dazzling set of jewelry during the show, and an exclusive collection at the private event where Manish Malhotra took wedding dress orders for special guests. Alfardan Automotive Operations provided premium transport from Prestige Cars with Rolls-Royce and BMW 7-series cars to Manish Malhotra, Aishwarya Rai Bachchan and the other models who walked the ramp. Additionally, Alfardan Properties and Hospitality hosted a lunch at Al Sufra in addition to a private party at Illusion, both located at the breath-taking Marsa Malaz Kempinski, the Pearl-Doha.

Alfardan Group continues to be an indispensable part of Qatar’s growth story and makes every effort to enhance the country’s image as cosmopolitan hub, attracting a wide variety of cultures and lifestyle. With products and services that have an unmistakeable stamp of luxury and excellence associated with them, Alfardan has contributed greatly to enhancing the living and working standards of people in Qatar.

Omar Hussain Alfardan, President and CEO of Alfardan Group, commented: “The year 2019 marks the Qatar-India Year of Culture, and Fashion Weekend International provided the perfect backdrop for this momentous occasion, with leading celebrities from India fascinating fashion lovers and trendsetters from Qatar as well as the region. This high-profile event is a testament of Alfardan’s commitment to forging strategic partnerships with cultural icons to make the country a hub for cultural experiences. We infused our latest collections with the glamour that Bollywood is famous for, to create an experience that highlights Qatar’s cultural diversity.”

The extravagant event saw celebrity showstopper Aishwarya Rai Bachchan walk the ramp for designer Manish Malhotra, known for his elaborate style, craftsmanship and an exquisite blend of the traditional and the contemporary. The event saw fashion lovers indulging in a weekend full of glitz and glamour, with first hand access to the latest jewelry displays. Ladies were able to secure appointments with Malhotra to sketch their dream bridal ensemble or even just custom couture. Malhotra’s collections have adorned the likes of Shahrukh Khan, Amitabh Bachchan, Deepika Padukone, Naomi Campbell and Kareena Kapoor Khan. Fashion Weekend International provided the perfect backdrop for the Qatar-India Year of Culture being marked next year, with the most breathtaking collections by Malhotra fascinating fashion lovers from the region and beyond.

This event is just the beginning of several exciting global projects that Alfardan Group will be focusing on. The Group has always been deeply committed to projects and activities that further the country’s image as a top global destination and support the government’s mission of providing the highest living standards for its people.