20Jul 2020

BMW Talks releases ‘Special Edition’ episode featuring Omar Alfardan

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Omar Alfardan, President & CEO of Alfardan Group, reflects on his journey in a special edition BMW Talks’ episode, a video series covering BMW’s major touchpoints. Each video is hosted by one of Jordan’s leading automotive journalists, Mr. Mirza Hatek.

Set in Omar Alfardan’s private museum, otherwise known as the Letbelah Museum, where it includes iconic BMW vehicles. The impressive collection comprises of vintage, modern, and luxurious models, dating back to 1938.

As a key player in expanding BMW Group in Qatar, Mr.Alfardan emphasizes BMW's position in the automotive industry. Giving viewers an exclusive sneak peek into the life of a car connoisseur, he discusses how BMW vehicles excel in performance, verging into a lane of their own standing since the very beginning.

During this segment, Mr. Alfardan shares how his relationship with BMW came to be and highlights some of his favourites in the collection, including the Z8, Z1, and his first-ever car, the 745, all known for their unique retro flair.

Alfardan Automobiles is Qatar’s official importer of BMW Group vehicles and through his words, Mr.Alfardan’s passion for the BMW shines through. As BMW has been an integral part of his entrepreneurship journey, he is extremely proud of how far the brand has grown in the region and beyond.