• In collaboration with Mawater, the campsite will showcase the latest Land Rover product line-up, offering visitors a glimpse of the latest models
• The Sealine area’s off-road enthusiasts can visit the campsite for test-drive activities including the New Defender

Alfardan Premier Motors Co., the official retailer of Jaguar Land Rover in the State of Qatar, has opened its first Land Rover campsite. The campsite has been launched in collaboration with Mawater Centre that is established by the Ministry of Culture and Sports. Located at the entrance of the Sealine area, the Land Rover campsite is scheduled to run for four months every Friday until 31^st of March 2021. The campsite showcases the latest Land Rover product line-up to visitors, in addition to hosting a series of exciting activities and events.

Comprising of a thrilling off-road obstacle track designed for visitors to experience the full Land Rover line-up with a focus on the All-New Defender’s off-road capabilities. A true legend of the off-road world, the New Land Rover Defender’s powerful yet efficient engines and array of intelligent off-road technologies place it among the most capable 4x4s in the world. The model’s Configurable Terrain Response feature allows experienced off-roaders to fine-tune individual vehicle settings to perfectly suit their conditions. Furthermore, the New Defender has 170 individual accessories which is considered the biggest range ever produced for a Land Rover.

In addition, a range of Land Rover premium lifestyle branded goods and merchandise will also be showcased for all off-road enthusiasts, which have been carefully designed with the same attention to detail that goes into designing and developing Land Rover range of vehicles. Moreover, the campsite houses genuine Land Rover accessories, all while our Land Rover staff are available for any inquiries you may have.

The site promises entertainment for all visitors and off-road enthusiasts, such as a traditional campfire seating area alongside a kids’ dedicated play area. Visitors can also relax, unwind and socialise with friends, families and fellow car enthusiasts in the camp’s coffee lounge and traditional majlis. A tire inflation and deflation area is located alongside the campsite area to cater to all Land Rover owners to use.

Samer Bou Dargham, General Manager for Alfardan Premier Motors Co., said: “We would first like to start by thanking Mawater Centre and the Ministry of Municipality and Environment for their support on this project where Corporate Social Responsibility is considered an important part of the corporate values that help enhance the well-being of the community. Land Rover vehicles including Defender models have built an undisputed reputation for their ability to conquer the most challenging of terrain. It gives us a real pleasure to bring our latest Land Rover line-up to the customers and off-road community at Sealine. The campsite will allow off-roaders in Qatar to test and experience the most capable off-road vehicle, the iconic New Defender. By creating this campsite, we are looking to deliver a great experience and the best possible care for our customers and prospects. Off-road lovers at the Sealine area will be able to enjoy a great experience with the best-in-class SUVs and the New Defender in particular.”

All visitors to the Land Rover campsite are required to register their details at the site’s entrance before being permitted access to the campsite. A stringent registration process has been put in place to safeguard the health and wellbeing of all visitors, and ensure that all safety protocols and procedures are applied and adhered to during the coronavirus pandemic. Alfardan Premier Motors has implemented these steps to provide the very best quality of experience and complete peace of mind for all visitors.

Located near the entrance of the Sealine off-road area and adjacent to Mawater’s area “Taas Al Tawkih” — the campsite will be operational on Fridays from 3:00 pm until 9:00 pm.

For more information about the Land Rover campsite, please call Alfardan Premier Motors on +974 4447 7566.