18Apr 2021

Roberto’s Dubai Lifestyle Brand to Expand in Doha and Muscat. Skelmore Hospitality Partners Dubai Joins Forces with Alfardan Hospitality, A Subsidiary of Alfardan Group to Expand Its Lifestyle Brand Roberto’s With Two New Venues in Doha, Qatar and Muscat, Oman

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Skelmore Hospitality Partners announces a newly formed partnership with Alfardan Hospitality, a subsidiary to Alfardan Group, to open two branded Roberto’s venues in Qatar and Oman. The two outlets will be situated within The St. Regis Marsa Arabia Island, The Pearl in Doha, Qatar and at The St. Regis Al Mouj Muscat in the Sultanate of Oman.

Roberto’s expansion allows the Group to build on its vision of delivering its signature contemporary lifestyle concept centered on modern gourmet Italian cuisine, exceptional mixology and world-class entertainment.

“Roberto’s seeks to impact each new market we enter by offering a feast for the senses. We are excited to partner with the renown Alfardan Hospitality Group, together we have ensured that Roberto’s has an incomparable platform to call our home as we prepare to launch our trademark style and services into new markets,” said Andrea Sacchi, COO of Skelmore Hospitality Partners.

“Alfardan Group’s core business values evolve around providing unforgettable luxury experiences to delight our guests. We strongly believe by working closely with Skelmore Hospitality Partners and Mariott International, we will be able to provide visitors a unique experience at Roberto’s, in both venues, Doha and Muscat. This partnership reflects our vision to provide iconic luxury developments focused on supreme hospitality services to Qatar and the region,” said Mr. Wael Jamal, COO of Alfardan Hospitality.

Lynne, Bellinger, Director, Food & Beverage Design & Development – Europe, Middle East & Africa, Marriott International commented, “With Roberto’s expected to open at The Ritz-Carlton in Amman later this year, we are excited to have the concept in two more of our luxury properties in the region. This collaboration supports Marriott’s overall Food & Beverage strategy and adds value and brand recognition to our portfolio.”


Established in 2011 Skelmore Hospitality Partners is a dynamic Hospitality company which has leveraged its strong business acumen and innovative ideas to disrupt the established F&B market in Dubai. Our strength lies in our ability to develop innovative concepts which are professionally executed to achieve clear business objectives ensuring a world-class experience for our customers while exceeding standard industry KPIs. Skelmore Hospitality Group LLC is owner of Roberto’s Club LTD and strives to provide a franchise-friendly environment in which goal-oriented owners thrive as they achieve ever more demanding challenges. Our company commitment to provide the franchise with tools for exceptional customers care and quality service is unwavering and exceptional.


Opening in 2012, Roberto’s has established itself as a multi-concept award-winning dining and lifestyle destination in the UAE, located in the heart of the Dubai International Financial Centre district. A seaside iteration of the brand, “Roberto’s Mare”, opened in June 2019 with great success in Porto Montenegro, MNE, making it the 2nd outlet under the brand. The first GCC franchise is set to open its doors at the Ritz-Carlton Hotel in Amman, Jordan on October 1st, 2021.

Roberto’s venues offer a 360-degree hospitality experience from fine dining experiences to mixologist bars, entertainment lounges and amazing alfresco terrace views.

Under the overall direction of Chief Culinary Advisor, 9-Michelin Star Chef Enrico Bartolini, and our Corporate Chef Francesco Guarracino, Roberto’s culinary product offers a truly cosmopolitan experience anchored in the Italian tradition paired with an outstanding and uniquely Italian flair service.


A business enterprise built around traditional family values and an uncompromising commitment to integrity, premium service and social responsibility, Alfardan Group is one of the leading and most successful family conglomerates in Qatar and the region. Throughout its long history of more than 65 years, Alfardan Group has successfully evolved from a pearl trading enterprise in the Gulf region into one of the top businesses covering a wide range of industries and sectors.

Alfardan Group maintains a rich portfolio of leading companies in the Arab world, including Alfardan Jewellery, Alfardan Exchange, Alfardan Automotive, Alfardan Porperty and Hospitality, Alfardan Marine, Alfardan Investment, and, Alfardan Medical. More recently, the Group has expanded its international presence in Oman, Turkey, and Switzerland.

Alfardan Group is committed to delivering best-in-class products and services to ensure ultimate possible experience for its customers across various industries while abiding by international standards and best practices within the markets it operates in. Alfardan Group has proved itself as one of the strongest and most prominent brands in the Qatari market for its unparalleled excellence in the region.