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Nest, Qatar's unique hub for professionals and entrepreneurs to work, meet, and collaborate, opened on Monday at the Mezzanine floor of Alfardan Tower in West Bay. The event was attended by the top management and key officials from Alfardan Group of Companies, including Hussain Ibrahim Alfardan, chairman of Alfardan Group, and Omar Hussain Alfardan, president & CEO of Alfardan Group, as well as other members of the Alfardan family.

Nest offers a conducive environment for entrepreneurs to express and develop their ideas, Sara Fahad Alfardan, head of Communications and PR at Alfardan Group, told Gulf Times on the sidelines of the event. Nest is a new concept in workspace, introduced for the first time in Qatar, according to Alfardan. It offers meeting spaces, an event venue, and a café-restaurant under one roof. In addition, it provides networking and learning opportunities through events, she said.

With its tagline, 'A Space Where Productive Rest and Ideas Merge; Nest is a safe, comfortable, and welcoming space for professionals, freelancers, students, and creative people, and has the perfect environment to stimulate minds and nourish ideas, Sara Alfardan explained. She noted that Nest's objective is to become a getaway for individuals looking for a place to rejuvenate and create. It is perfect for business meetings without disturbance, or to work while also enjoying lunch or afternoon coffee, she noted.

In her welcome speech at Nest's launch event, Sara Alfardan said "Nest started off as an idea three years ago. A passion project, so to speak, put forth by the third generation of the family working in the company. We have all collaborated to make this idea a reality!' "We have various spaces that can be reserved depending on your needs. We have created an ideal place to start something new or to share your passion with an audience. It is also a great space if you simply need to get some work done, unwind, or celebrate a special event. Our selection of healthy and nutritious meals is available to complement a wholesome experience as we believe that a healthy body leads to a healthy soul and mind," she said.

Sara Alfardan also announced that Nest will be hosting weekly panel discussions and workshops aimed at expanding perspectives via the country's young minds and thought leaders who inspire growth and spark new ideas on topics ranging from entrepreneurship to self-growth and arts and culture. Among the highlights of the launch event was Nest's inaugural panel discussion featuring seven young entrepreneurs in Qatar. The discussion, which carried the theme Nestamer the entrepreneurial journey; was moderated by Zohour Omar Alfardan, Business Development manager at Alfardan Hospitality. The panelists included Harriet Gyamfuah, founder & PR director at Creative Amplified; Abdullah al-Khenji, co-founder and chief strategy officer of Flare; Joud Ghalayini, research and marketing executive at Karty; Muzammil Khan, founder of Crusoe; Al Jaze al-Suwaidi, founder of Oh Matcha; Valeria Mazzei, founder & creative director of Venus Karma; and Abed Khatab, head of Growth GCC for HeliumDoc (formerly Meddy).

Asked about her outlook on Qatar's entrepreneurship sector, Sara Alfardan said "Qatar's entrepreneurial ecosystem is flourishing. It's encouraging to see more and more startups from young people who also like to share their experiences with others to follow, and we're happy to provide a wellequipped space to facilitate this interaction!" Sara Alfardan noted that Nest could also be an ideal space for owners of homebased businesses across the country. "That's why our rates at Nest are very affordable. We want to cater to as many people as possible, such as these home-based businesses, or entrepreneurs who have limited capital," she added. Nest's F&B offerings range from coffees and smoothies to breakfast and lunch items, a display counter full of healthy grab-and-go options, and a pizza/manakish section. The menu is specially curated to complement productivity. For bookings, check out Nest on Instagram and Face book, or through WhatsApp 33494447.