24Jul 2023

Driving towards a sustainable future: Audi participates in Oman's Green Mobility Forum

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  • Audi Oman's active participation at the Green Mobility Forum demonstrates the brand's unwavering commitment to sustainable mobility
  • Audi Oman, showcased the impressive e-tron GT and e-tron Sportback models, exemplifying Audi's dedication to electric mobility
  • Christian Nehme, General Manager of Premium Motors Oman, delivered an enlightening presentation on Audi's electrification strategy, shaping the future of premium mobility.

In its unwavering pursuit of fostering a more sustainable future, Audi Oman recently demonstrated its dedication to conservation-oriented transportation at the significant Green Mobility Forum. The forum, organised by Oman’s Ministry of Transport, Communications, and Information Technology, served as a platform for industry leaders to engage in insightful discussions and present innovative solutions. As a representative of Audi Oman, Premium Motors actively participated in this influential event, highlighting the brand's sustainable mobility initiatives and reaffirming its commitment to shaping a greener automotive landscape.

At the Green Mobility event, Oman unveiled plans to decarbonise the transport sector, focusing on green mobility. The government has developed a comprehensive green mobility plan divided into short, medium, and long-term phases. The initial phase involves promoting the adoption of electric vehicles (EVs) throughout the country. To facilitate the transition to EVs, the ministry has implemented various initiatives. One key initiative aims to support the installation of electric charging stations across Oman. By the end of this year, charging stations will be available, and the number is projected to increase to 250 by 2040. Speaking to the media Eng. Said bin Hamoud al Maawali, Minister of Transport, Communications and Information Technology, stated that there are now sufficient charging stations throughout the country to accommodate all EV users. Furthermore, the Omani government has introduced multiple tax incentives to incentivise the use of EVs. These incentives include exemptions from value-added taxes, customs taxes, and registration fees at the Royal Oman Police.

Similar to Audi's strategy, the promotion of electric vehicles (EVs) holds significant importance in Oman's plan to mitigate carbon emissions within the transportation sector.

Among the notable exhibits at the Green Mobility Forum, Audi Oman proudly showcased its cutting-edge electric vehicles, including the highly acclaimed Audi e-tron GT and Audi e-tron Sportback models. These vehicles embody Audi’s unwavering commitment to reducing carbon emissions while delivering exceptional performance, representing a paradigm shift towards sustainable mobility. The prominent display of these state-of-the-art electric vehicles further underscored Audi's dedication to driving the transition toward a cleaner and more environmentally responsible transportation ecosystem.

Shaping the future

Christian Nehme, General Manager of Premium Motors, made an insightful presentation on "Shaping the Future of Premium Mobility: Audi's Electrification Strategy.” Nehme showcased Audi's comprehensive approach towards electrification, focused on the global electric car sales, highlighted the electric market in the Middle East, and spoke about home charging solutions and EV charger network in Oman and advancements in sustainable mobility. Through an engaging and informative discourse, Nehme elucidated Audi's vision for a future where premium mobility seamlessly integrates with environmental consciousness, contributing to the broader dialogue on sustainable transportation. Audi's electric vehicles offer a comprehensive ownership package with customer satisfaction and long-term value in mind. With a generous 5-year service inclusion, owners can enjoy peace of mind and top-notch maintenance. Audi EVs are built to last, with reduced wear and tear characteristics for exceptional durability. The battery, a crucial component, is backed by an impressive 8-year warranty, ensuring optimal performance and reliability over an extended period.

Electric outlook

Audi is on the brink of the largest product initiative in its history. By 2025, the brand plans to introduce approximately 20 new models, with over 10 of them being all-electric.